Hi! My name is Sofie Goethals. I am currently an Assistant Professor at the University of Antwerp. Prior to that, I obtained my PhD in the Applied Data Mining group at the University of Antwerp, supervised by Professor David Martens, and was a postdoctoral researcher at Columbia Business School, supervised by Professor Sandra Matz.
🔊 Recent News
- 2026-09 ✍️ New blog post with Manon Reusens for the KU Leuven Digital Society Institute: The Bias-Personalisation Trade-off in LLMs!
- 2026-09 🏆 Our paper Cash or Comfort? How LLMs Value Your Inconvenience is published as the cover story of Communications of the ACM!
- 2026-09 ✅ Three papers at ECAF 2026! Proceedings will be out soon.
- 2026-08 📄 Our paper Beware of “Explanations” of AI is published in Business & Information Systems Engineering!
- 2026-06 📝 New preprint: LLM Consumer Behavior Theory: Foundations of a Novel Research Field!
Research Interests
Employment
Assistant Professor · University of Antwerp November 2025 – Present
Postdoctoral Researcher · Columbia Business School October 2024 – October 2025
Supported by FWO postdoctoral fellowship, BAEF and Fulbright
PhD Researcher · University of Antwerp September 2020 – September 2024
Supported by FWO doctoral fellowship
Visiting Researcher · Oxford Internet Institute January 2024 – March 2024
As part of the Programme on the Governance of Emerging Technologies · Supported by FWO travel grant
Visiting Researcher · NYU Stern January 2023 – May 2023
Supported by FWO travel grant
Intern · Accenture Liquid Studios 2020
Education
Master in Artificial Intelligence · KU Leuven 2019 – 2020
Master in Business Engineering · KU Leuven 2017 – 2019
Bachelor in Business Engineering · KU Leuven 2014 – 2017